HCM 345 Milestone Two Billing Marketing and Reimbursement
HCM 345 Milestone Two Guidelines and Rubric
Overview: Much of what happens in healthcare is about understanding the expectations of the many departments and personnel within the organization.
Reimbursement drives the financial operations of healthcare organizations; each department affects the reimbursement process regarding timelines and the
amount of money put into and taken out of the system. However, if departments do not follow the guidelines put into place or do not capture the necessary
information, it can be detrimental to the reimbursement system.

HCM 345 Milestone Two Billing Marketing and Reimbursement
An important role for patient financial services (PFS) personnel is to monitor the reimbursement process, analyze the reimbursement process, and suggest changes
to help maximize the reimbursement. One way to make this process more efficient is by ensuring that the various departments and personnel are exposed to the
necessary knowledge.
In Milestone Two, you will begin thinking about reimbursement in terms of billing and marketing. Reimbursement is a complex process with several
stakeholders; this milestone allows you to begin thinking about the key players, including third-party billing, data collection, staff management, and ensuring
compliance. Marketing and communication also plays a vital role in reimbursement; this milestone offers a chance to begin analyzing effective strategies and
their impact.
Prompt: Submit your draft of Sections III and IV of the final project. Specifically, the following critical elements must be addressed:
Billing Marketing and Reimbursement
III. Billing and Reimbursement
a. Analyze how third-party policies would be used when developing billing guidelines for patient financial services (PFS) personnel
and administration when determining the payer mix for maximum reimbursement. How do third party policies impact the payer
mix for maximum reimbursement?
b. Organize the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers. Explain
your rationale on the order.
c. Describe a way to structure your follow-up staff in terms of effectiveness. How can you ensure that this structure will be effective?
d. Develop a plan for periodic review of procedures to ensure compliance. Include explicit steps for this plan and the feasibility of enacting this
plan within this organization.
IV. Marketing and Reimbursement
a. Explain how new managed care contracts impact reimbursement for the healthcare organization. Support your explanation with concrete
evidence or research.
b. Discuss the resources needed to ensure billing and coding compliance with regulations and ethical standards. What would happen if
these resources were not obtained? Describe the consequences of noncompliance with regulations and ethical standards.
c. Evaluate strategies to ensure stakeholders involved the reimbursement process adhere to ethical standards.
2
Rubric
Guidelines for Submission: Your draft must be submitted as a 3- to 5-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least three sources, which should be cited in APA format.

HCM 345 Milestone Two Billing Marketing and Reimbursement